Nearly two decades after its conception, the internet brought the creation of YouTube and several other platforms that served as video creation sites. But it wasn’t until 2011 when Twitch and the live-streaming fad gripped the online culture. Twitch was a near instant success, providing a more intimate experience and connection with content creators. In addition, it provided opportunities for live engagement–and more dedicated fans. … Continue reading How Streamers Wield Their Influence Online